"Since it was founded, Louis Vuitton has been a byword for stylish, elegant luggage." This comment from its website highlights the secret of the company’s success from its very beginnings in 1854. Louis Vuitton worked for the French royal family and developed an understanding of what made good luggage. His famous LV monogram is found on most of today’s products, ranging from trunks, bags and purses to shoes, watches and sunglasses. The company sells most of its products in classy boutiques in up-market department stores. Another cornerstone of the company’s success is the attention to craftsmanship. The website says: "The choice of the finest materials, experienced craftsmen and the extreme care devoted to all manufacturing phases of our items, perpetuate and renew our tradition of excellence."