2-- Exactly. So we must know how things stand with us and do something to keep our lead.
 
1-- We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.
 
2-- I think our strength also lies in another thing, that is our people.
 
1-- You mean...
 
2-- I mean the after-sale service.
 
1-- Right you are. Our after-service team is faster, more qualified and more efficient.
 
2-- How do you analyse our weaknesses?
 
1-- I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have.
 
2-- That's because our marketing is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion.
 
1-- I agree. So from now on, we have to put considerably more effort into our advertising and direct mail campaigns.
 
2-- We should take effective measures to dominate the market. We must be aware of the threat we face.
 
1-- So we've still got a tough job to do.
 
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注解：
 
1.competitive竞争的 
2.weakness劣势  
3.after-sale service售后服务

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译文：
 
1-- 市场竞争变得越来越激励了。
2-- 的确如此。因此我们必须认清我们的处境，想方设法保持我们的主导地位。
1-- 我们最好认清我们的优势、劣势、机会和威胁。首先，很明显，我们的主要竞争优势是我们的产品系列。
2-- 我觉得我们另一方面的优势就是我们的员工。
1-- 你的意思是……
2-- 我是说售后服务。
1-- 太对了。我们的售后服务队伍发展得更快，更称职，效率也更高。
2-- 那你怎么分析我们的劣势呢？
1-- 我认为我们的问题是，我们有好的产品，但这并没有给我们带来我们应有的市场份额。
2-- 那是因为我们的促销手段不如我们的竞争对手。我们过于依赖产品质量，却缺乏促销手段。
1-- 我同意。所以从现在起，我们必须在广告上和邮购直销中下更大功夫。
2-- 我们应该努力占有市场，我们必须认识到我们面临的威胁。
1-- 因此，我们的工作仍很艰巨。