Unit11 Part2 Analysing your competitors
一、New words and expressions生词和短语
technically 在理论上
confidential 机密
compromise 边累/损害
budget 预算
estimate 估计
selling price 卖价
retail price 零售价
retailer 零售商
retailer dealer零售商
production run产品的产量
unit cost 单位成本
Dialogue(一)
GERALDINE: No, I' m sorry, they are still in a meeting.
杰拉尔丁：不，对不起，他们还在开会。
I don' t know how long they' ll be.
不知道还要开多久。
Let me take your number and I will get one of them to call you back.
我记下你的号码，我会让他们中的一个打回给你。
PETER DAY: It' s good of you to give me a lift.
皮特.戴：你真好，开车送我。
CLIVE HARRIS: It' s no problem.
克莱夫.哈里斯：没什么。
Are you still doing consultancy work for J.K. Toys?
你还在为J.K.玩具公司做顾问工作吗?
PETER DAY: I wondered why you were going out of your way to give me a lift.
皮特.戴：我正在想你为什么大老远地送我，又不顺路。
CLIVE HARRIS: Well, are you?
克莱夫.哈里斯：嗯，你还在做吗?
PETER DAY: Technically no. I' ve just finished.
皮特.戴：可以说不做了。我刚做完。
But that work was confidential.
但那项工作是保密的。
CLIVE HARRIS: Yes, of course.
克莱夫.哈里斯：是的，当然。
You could be working for us, you know, I might need a consultant.
你可以为我们工作，要知道，我们也可能需要顾问。
PETER DAY: Really?
皮特.戴：真的?
CLIVE HARRIS: Well, perhaps.
克莱夫.哈里斯：嗯，或许。
I might need an idea of the best way to react to Dealer Dan.
我需要一个反击“商人丹”的最佳方式的点子。
PETER DAY: How did you get to hear about that?
皮特.戴：你怎么知道的?
CLIVE HARRIS: A customer.
克莱夫.哈里斯：一个顾客告诉我们的。
Do you know that Dealer Dan is very like a new toy we have developed?
你知道“商人丹”跟我们的一款新玩具很相似吗?
Dealer Dan could hurt us badly.
“商人丹”可以重创我们。
I don' t want any secrets.
我不要任何秘密。
I don' t want to compromise you, I just want some general information.
我不想为难你，我只想要些大面上的信息。
PETER DAY: How general?
皮特.戴：怎样才算大面上的信息?
KATE MCKENNA: We know their selling price, but what' s their unit cost?
凯特.麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的?
DON BRADLEY: Derek, what' s your estimate?
堂.布拉德利：德里克，你的估计是多少?
DEREK JONES: I can' t say.
德里克.琼斯：说不上来。
I don' t know what their production run is.
我们还不知道产品是怎样的。
We haven' t had that information yet.
我们还没有这方面的资料。
DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.
堂.布拉德利：“大老板”的产量是30万。
Will they produce three hundred thousand? Or more?
他们会生产30万吗?或者更多?
DEREK JONES: I don' t know the answer to that one.
德里克.琼斯：这个我不知道。
At that retail price they have to sell a lot of toys.
以那样的零售价，他们要售出很多玩具才行。
DON BRADLEY: It can' t be less than 300 thousand, can it?
堂.布拉德利：但不能少于30万，对吧?
PETER DAY: Thanks for the lift, Clive.
皮特.戴：谢谢你送我，克莱夫。
CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?
克莱夫.哈里斯：你在远东是名专家，对吧?
PETER DAY: You could say that.
皮特.戴：也可以这样说。
CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.
克莱夫.哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。
We shall need a consultant to help set things up.
我们需要一名顾问处理事情。
Of course, the success of Big Boss is a very important part of the deal.
当然，“大老板”的成功是这项交易的一个重要部分。
PETER DAY: When might this happen?
皮特.戴：那会是什么时候?
CLIVE HARRIS: That depends.
克莱夫.哈里斯：这个要看情况。
PETER DAY: The production run is 300,000 units.
皮特.戴：产量是30万件。
CLIVE HARRIS: And the advertising budget?
克莱夫.哈里斯：广告预算呢?
PETER DAY: Clive, I don' t know.
皮特.戴：克莱夫， 不知道。
Really, I don' t know.
真的，我不知道。
Dialogue(二)
GERALDINE: No, I' m sorry, they are still in a meeting.I don' t know how long they' ll be.
Let me take your number and I will get one of them to call you back.
PETER DAY: It' s good of you to give me a lift.
CLIVE HARRIS: It' s no problem.
Are you still doing consultancy work for J.K. Toys?
PETER DAY: I wondered why you were going out of your way to give me a lift.
CLIVE HARRIS: Well, are you?
PETER DAY: Technically no. I' ve just finished.
But that work was confidential.
CLIVE HARRIS: Yes, of course.
You could be working for us, you know, I might need a consultant.
PETER DAY: Really?
CLIVE HARRIS: Well, perhaps.
I might need an idea of the best way to react to Dealer Dan.
PETER DAY: How did you get to hear about that?
CLIVE HARRIS: A customer.
Do you know that Dealer Dan is very like a new toy we have developed?
Dealer Dan could hurt us badly.
I don' t want any secrets.
I don' t want to compromise you, I just want some general information.
PETER DAY: How general?
二、answer the question
1.Who does Clive say told him about Dealer Dan?
2.What sort of information does he say he wants?
Dialogue(三)
PETER DAY: It' s good of you to give me a lift.
CLIVE HARRIS: It' s no problem.
Are you still doing consultancy work for J.K. Toys?
PETER DAY: I wondered why you were going out of your way to give me a lift.
CLIVE HARRIS: Well, are you?
PETER DAY: Technically no. I' ve just finished.
But that work was confidential.
CLIVE HARRIS: Yes, of course.
You could be working for us, you know, I might need a consultant.
PETER DAY: Really?
CLIVE HARRIS: Well, perhaps.
I might need an idea of the best way to react to Dealer Dan.
PETER DAY: How did you get to hear about that?
CLIVE HARRIS: A customer.
Do you know that Dealer Dan is very like a new toy we have developed?
Dealer Dan could hurt us badly.
I don' t want any secrets.
I don' t want to compromise you, I just want some general information.
PETER DAY: How general?
Dialogue(四)
unit cost/production run/selling price/retail price
KATE MCKENNA: We know their selling price, but what' s their unit cost?
DON BRADLEY: Derek, what' s your estimate?
DEREK JONES: I can' t say.I don' t know what their production run is.We haven' t had that information yet.
DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.
Will they produce three hundred thousand? Or more?
DEREK JONES: I don' t know the answer to that one.
At that retail price they have to sell a lot of toys.
DON BRADLEY: It can' t be less than 300 thousand, can it?
Dialogue(五)
KATE MCKENNA: We know their selling price, but what' s their unit cost?
DON BRADLEY: Derek, what' s your estimate?
DEREK JONES: I can' t say.
I don' t know what their production run is.
We haven' t had that information yet.
DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.
Will they produce three hundred thousand? Or more?
DEREK JONES: I don' t know the answer to that one.
At that retail price they have to sell a lot of toys.
DON BRADLEY: It can' t be less than 300 thousand, can it?
PETER DAY: Thanks for the lift, Clive.
CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?
PETER DAY: You could say that.
CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.
We shall need a consultant to help set things up.
Of course, the success of Big Boss is a very important part of the deal.
PETER DAY: When might this happen?
CLIVE HARRIS: That depends.
PETER DAY: The production run is 300,000 units.
CLIVE HARRIS: And the advertising budget?
PETER DAY: Clive, I don' t know.
Really, I don' t know.
三、answer the question
.How does Clive encourage Peter to give him the information he needs?
Dialogue(六)
PETER DAY: Thanks for the lift, Clive.
CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?
PETER DAY: You could say that.
CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.
We shall need a consultant to help set things up.
Of course, the success of Big Boss is a very important part of the deal.
PETER DAY: When might this happen?
CLIVE HARRIS: That depends.
PETER DAY: The production run is 300,000 units.
CLIVE HARRIS: And the advertising budget?
PETER DAY: Clive, I don' t know.
Really, I don' t know.
四、复习:
I have never seen two products which are so similar.
Dealer Dan is very like a new toy we have developed.
The technology is the same as ours.
In concept and design there are no basic differences.
Dealer Dan could hurt us badly.
I might need a consultant...well,perhaps...
Will it affect their sales?
Not much in the first six weeks I suppose
I have already scheduled the TV advertising campaign.
I haven't completed the test yet.
I haven't found out the exact date yet.
technically
confidential
secret
compromise
specialist
budget
estimate
