[00:-2.00]In groups or communities,
[00:-3.00]we share common experiences that shape the way we understand the world-our nation,
[00:-4.00]our planet,our school and our youth.
[00:-5.00]There are differences among us,that's for sure,but in the end,
[00:-6.00]we are all part of the human culture.
[00:-7.00]In our diversity,we find common ground.
[00:-8.00]One generation passes away,and another generation comes:
[00:-9.00]but the earth adides forever.-Biblical Proverb
[00:10.00]SECTION 1 NEW WORDS AND IDEAS
[00:11.00]What Does Cultural Diversity Mean to You?
[00:12.00]What does cultural diversity mean to you?
[00:13.00]Let's read theses diverse opinions from people from around the world.
[00:14.00]Jenny:I grew to with cultural diversity.
[00:15.00]Cananda is famous for being a multicultural society.
[00:16.00]When I go to school,
[00:17.00]I see many different kinds of people
[00:18.00]with different sking colour and hair colour,
[00:19.00]different language,religion,culture,food,and traditions.
[00:20.00]It makes me feel good that we can all study together and be friends.
[00:21.00]It is more interesting to have friends
[00:22.00]with many different ways of understanding the world.
[00:23.00]I learn more about the world and I also learn a lot about myself,
[00:24.00]and my own culture.
[00:25.00]LiMing:China has its own unique kind of cultural diversity.
[00:26.00]In our country,there are more than fifty different nationalities,
[00:27.00]so there is variety and diversity nationalities,
[00:28.00]However,all the nationalities share many common traditions and attitrdes towards life.
[00:29.00]We are all more similar than we are different.
[00:30.00]Under all the differences,
[00:31.00]there is an understanding that harmony and balance is very important in life.
[00:32.00]In other countries around the world,this is not the case.
[00:33.00]There are ofthen dramatic differences among cultures
[00:34.00]because the cultures come from every corner of the earth.
[00:35.00]I think this is exciting.
[00:36.00]I would like to travel abroad and learn more about other cultures
[00:37.00]because I want to know about what makes us the same as people from other cultures,
[00:38.00]and what makes us unique.
[00:39.00]I enjoy working in this high school.
[00:40.00]We have at least ten international students who come to study here every year,
[00:41.00]and of course we have students of many different nationalities who were born,
[00:42.00]or have immigrated,here.It creates an atmosphere of diversity.
[00:43.00]I have really appreciated learning about other cultures and their traditions.
[00:44.00]Even our teachers are multicultural.
[00:45.00]One of our math teachers is from India
[00:46.00]and wears his traditional dress and turban when he teaches in the classroom.
[00:47.00]When his daughter got married he invited us to the wedding ceremony.
[00:48.00]It was a fantastic experience!
[00:49.00]I think it is good when we can learn about other customs and attitudes.
[00:50.00]That way we understand and appreciate other cultures better.
[00:51.00]I was very surprised when I arrived in Canada to studay.
[00:52.00]On campus,I saw so many Chinese students.
[00:53.00]It seemed that there were as many Asians as there were Canadians.
[00:54.00]I also noticed many other races and nationalities
[00:55.00]all studying at this one university.
[00:56.00]It was amazing.I felt the world was very small!
[00:57.00]This situation caused a little bit of a problem for me,though.
[00:58.00]Even though I was new to this university,and was nervous about my English,
[00:59.00]many people assumed I was Chinese Canadian.
[-1:00.00]I did not seem unusual to them.
[-1:-1.00]Once my classmates found out that I was a foreign student,
[-1:-2.00]they were very friendly and helpful.
[-1:-3.00]They treated me like I was just another student.
[-1:-4.00]Let's singing song
[-1:-5.00]SECTION 2 MEANING THROUGH PRACTICE
[-1:-6.00]C.Build your listening skills
[-1:-7.00]Part 1:In class today,
[-1:-8.00]LiMing found that people use many different words to describe culture.
[-1:-9.00]Listen to his conversation with Jenny,
[-1:10.00]and match each person with the words they use to describe"culture."
[-1:11.00]Part 2:Listen to the following conversation
[-1:12.00]about cultural differences between the English and Americans,
[-1:13.00]and answer the questions below.
[-1:14.00]SECTION 4 READING FOR CULTURAL AWARENESS
[-1:15.00]What do you know about culture and cultural differences?
[-1:16.00]Culture is a complex concept,with hundreds of definitions.
[-1:17.00]Simply put,culture refers to a group
[-1:18.00]or community with which we share common experiences[-1:19.00]that shape the way we understand the world.
[-1:20.00]It includes groups into which we are born,
[-1:21.00]such as gender,race,or national origin.
[-1:22.00]It also includes groups we join.
[-1:23.00]For example,we can acquire a new culture by moving to a new region,
[-1:24.00]by a change in our economic status,or by becoming disabled.
[-1:25.00]When we think of culture this broadly,
[-1:26.00]we realize we all belong to many cultures at once.
[-1:27.00]Culture is an abstract and sometimes all-inclusive term.
[-1:28.00]It is abstract in that it is not something you can"grasp,"
[-1:29.00]although is can be sensed and perceived everwhere.
[-1:30.00]It is all-inclusive in that you can talk about
[-1:31.00]different knids of cultures-you can have classroom culture,
[-1:32.00]school culture,office culture,etc.
[-1:33.00]On the other hand,culture is concrete and specific.
[-1:34.00]For instance,there are indeed differences between Chinese and Western cultures.
[-1:35.00]These differences can be as small as the way the way of greeting
[-1:36.00]and addressing one another.
[-1:37.00]They can be as big as the way of thinking.
[-1:38.00]Here let's be very specific
[-1:39.00]by reading and discussing the fololwing questions about school culture,
[-1:40.00]body language and social customs.
[-1:41.00]Please discuss,debate and argue,if you like,
[-1:42.00]about answers to the questions based on your own knowledge and experience.
[-1:43.00]Body language:Can you explain what the following Noth American,
[-1:44.00]or Western,gestures mean?
[-1:45.00]* Palm facing out with the index
[-1:46.00]and middle fingers displayed in the shape of a"V."
[-1:47.00]* Thumb and forefinger forming a circle
[-1:48.00]with the other three fingers splayed upward.
[-1:49.00]* Extending the forefinger and making a circular motion near the temple or ear.
[-1:50.00]* Thumb and forefinger making a circle.
[-1:51.00]* Thumbs up.
[-1:52.00]* Holding the index and middle fingers upright.
[-1:53.00]* Nodding the head up and down.
[-1:54.00]* Shaking the head side to side.
[-1:55.00]* Scratching the head.
[-1:56.00]* Direct eye contact during greeting and conversation.
[-1:57.00]* Cupping the ear.
[-1:58.00]* Holding the nose with thumb and forefinger.
[-1:59.00]What's Wrong?
[-2:00.00]Establishing an international market is a gool of many corporations.
[-2:-1.00]However,even those big transnational corporations
[-2:-2.00]run into trouble because of language and cultural differences.
[-2:-3.00]Here are some examples.
[-2:-4.00]When General Motors introduced the Chevy Nova in South America,
[-2:-5.00]it was apparently unaware that"no va"means"it won't go."
[-2:-6.00]Afer the company figured out why it wasn't selling any cars,
[-2:-7.00]it renamed the car in its Spanish markets to the Caribe.
[-2:-8.00]An American T-shirt maker in Miami
[-2:-9.00]printed shirts for the Spanish market which promoted the Pope's visit.
[-2:10.00]Instead of the desired"I Saw the Pope"in Spanish,
[-2:11.00]the shirts said"I Saw that Potato."
[-2:12.00]When Parker Pen marketed a ballpoint pen in Mexico,
[-2:13.00]its ads were supposed to say"It won't leak in your pocket and embarrass you."
[-2:14.00]However,the company mistakenly thought the Spanish word"embarazar"meant embarrass.
[-2:15.00]Instead the ads said that"It won't leak in your pocket and make you pregnant." [-2:16.00]When Coca-Cola was first introduced in China,
[-2:17.00]the name in Chinese equivalents presented some weird results.
[-2:18.00]One of these homemade names for"Coca-Cola"sounded like"bite the wax tadpole".
[-2:19.00]Unfortunately,the Coke company did not discover this
[-2:20.00]until after thousands of signs had been printed.
[-2:21.00]Coke then researched 40000 Chinese characters
[-2:22.00]and found a close phonetic equivalent,
[-2:23.00]"ke-kou-ke-le,"which can be loosely translated as"happing in the mouth."
[-2:24.00]Also in Chinese,the Kentucky Fried Chicken slogan
[-2:25.00]"fingerlickin'good"came out as "eat your fingers off."
[-2:26.00]The American slogan for Salem cigarettes,
[-2:27.00]"Salem-Feeling Free,"got trandslated in the Japanese market into
[-2:28.00]"When smoking Salem,
[-2:29.00]you feel so refreshed that your mind seems to be free and empty."
[-2:30.00]In Italy,a campaign for Schweppes Tonic Water
[-2:31.00]translated the name into Schweppes Toilet Water.
