At 4:05 p.m., Lonny checked the news. Linked-In had closed at $94. "I can't believe it! We doubled our money! We bought the right stock at the right time!" he exclaimed to his wife. They hugged and kissed. They went to a fancy steak house and celebrated. When they got home after dinner, Lonny said, "Let me check to see exactly how rich we are." He looked at his account online. It hadn't changed. There was still $180,000 in it. He called his broker. "What's going on?" he asked. "I should have over $300,000 in my account now." The broker put him on hold briefly. "Here's the problem," he said. "The opening price for Linked-In was $83. That was WAY above the pre-IPO price. Your limit was $60. You never even got into the game. You didn't make one cent. But, looking on the bright side, you didn't lose anything!"