His wife asked him to buy her some new socks. "Make sure they're 100% cotton," she said. "I don't want any polyester blends. I don't like the feel of polyester." He went to a couple of stores. They sold only cotton-polyester blends. This errand was going to take longer than he had thought. He finally found a store that sold "Premium Soft Cotton" socks. He bought five packages. He took them home. His wife looked at the big print on the front of one package—"Premium Soft Cotton." She opened the package. She took out a pair of socks. She felt them. "These aren't 100% cotton," she said. He said, "Of course they are. Look at the big print." She asked, "Did you look at the small print?" He looked at the back of the package. At the very bottom, in very small print, it said, "60% Cotton, 40% Polyester."