Now all of us must realize this is not a spectator'ssport, when I was just sitting here watching"amazon.com". Every institution and every entitymust grab with this issue at the highest level asmanagement. S&Base, Cacherdeck is one of thelargest department stores in Europe. But they aremaking their first foreway into online sales. That isnot an easy decision for an enterprise with hugeinvestments and retail space, not to mention their economic model, their coop culture, rootedand traditional retail sales. Who made the decision for Cacherdeck to jump into online sales?I can assure you it was not their Web master. Increasingly, CEOs of companies, universitypresidents, government officials are stepping up to these issues. They are testing pilot sites,they are setting strategy, and they are answering questions like "How will this network worldaffect my organization?" "How are we threatened?" but more importantly, "How can I leveragethis new medium for competitive advantage?" The toughest, most jocular decisions thatneed to be made are which browser or which server their core management and policy issues.

当我坐在这儿浏览 amazon.com 时，我们大家或许都已意识到这决不是观众在看体育比赛。每一家机构和实体都应该象抓企业管理的一样抓住这个问题。......是欧洲最大的百货公司之一。它们是第一次走向网络销售。这不是一个轻松的决定，这家企业已经有巨大的投资规模和零售空间，更不要说它的经济模式、企业文化和它传统的零售业务了。是谁作出在线销售的决定的呢?我相信决不是它们的网络主管。逐渐地，公司的 CEO们，大学校长们，政府官员们都在走近这个问题。他们测试试验网站，制定战略，而且对诸如"这个网络世界会对我们的组织产生何种影响?""我们会受到何种威胁?"以及更重要的"我们如何利用这种新的媒体获得竞争优势?"等问题做出回答。最为为难的、最滑稽的是要决定采用何种浏览器或服务器用于核心管理和政策问题。