[00:01.34]The top advertisers of today

[00:03.69]believe that using humour as well as new

[00:06.04]and unusual ideas to surprise people

[00:08.98]is important in modern advertisements.

[00:11.68]Their aim is to create something

[00:13.23]that has never been seen before

[00:15.45]and is fascinating for people to look at.

[00:18.02]By doing this, they hope to make people forget

[00:20.73]that someone is trying to sell them something!

[00:23.88]However, not all advertising

[00:25.78]is about selling products and services

[00:28.02]for a profit.

[00:29.52]Some contemporary advertisements

[00:30.94]mainly aim to make contributions to society.

[00:34.33]There are public advertisements

[00:35.67]which encourage citizens to participate

[00:37.93]in improving their neighbourhood,

[00:39.95]protecting the environment,

[00:41.50]and helping other people.

[00:43.05]Over the last dacade,

[00:44.38]the government has worked hard

[00:45.73]at using advertisements to educate the public

[00:48.38]on fighting AIDS, saving water,

[00:50.57]helping the poor, giving up smoking, etc.

[00:53.69]These advertisements have helped

[00:55.33]to increase public knowledge,

[00:56.93]which has made our society a better place

[00:59.03]for everyone.

[00:59.64]