Persuasion 劝诫说服
A: The market is really becoming more and morecompetitive.
市场竞争变得越来越激励了。
B: Exactly. So we must know how things stand withus and do something to keep our lead.
的确如此。因此我们必须认清我们的处境，想方设法保持我们的主导地位。
A: We'd better look at the strengths, weakness,opportunities and threats we have. First, it'sobvious that our main competitve advantage is our range of products.
我们最好认清我们的优势、劣势、机会和威胁。
B: I think our strength also lies in another thing, that is our people.
我觉得我们另一方面的优势就是我们的员工。
A: You mean...
你的意思是……
B: I mean the after-sale service.
我是说售后服务。
A: Right you are. Our after-service team is faster, more qualified and more efficient.
太对了。我们的售后服务队伍发展得更快，更称职，效率也更高。
B: How do you analyse our weaknesses?
那你怎么分析我们的劣势呢?
A: I think our problem is that we have a strong product but we haven't achieved the sort ofmarket penetration we should have.
我认为我们的问题是，我们有好的产品，但这并没有给我们带来我们应有的市场份额。
B: That's because our marketing is not so effective as our competitors'. We've relied tooheavily on product quality, not enough on promotion.
那是因为我们的促销手段不如我们的竞争对手。我们过于依赖产品质量，却缺乏促销手段。
A: I agree. So from now on, we have to put considerably more effort into our advertising anddirect mail campaigns.
我同意。所以从现在起，我们必须在广告上和邮购直销中下更大功夫。
B: We should take effective measures to dominate the market. We must be aware of thethreat we face.
我们应该努力占有市场，我们必须认识到我们面临的威胁。
A: So we've still got a tough job to do.
因此，我们的工作仍很艰巨。