A: Look, “Make yourself heard!” The Ericsson’s TV commercial is so cool.

B: I think the Nokia’s commercial is just as fascinating: “Connecting People.”

A: I’m afraid consumers will have to pay for the advertising.

B: I hear that the advertisements create as a favorable on\mage of a product, and that leads to consumer brand loyalty.

A: Could you explain “consumer brand loyalty”?

B: I mean consumers identify with the product and keep buying it. Sometimes they’re even willing to pay more.

A: It is contradictory that increases sales lead to a lower production cost per unit, but more advertising results in greater costs for consumers. The winner is always the company.

B: I agree.