One day just before closing time, John rushed into a TV store to buy a color TV set with the money he had saved for three months. The friendly shop assistant was waiting for the day’s last and 100th customer to reach his sales target for his bonus, so he warmly greeted John and showed him the various models on display. He asked John to see how sharp and colorful the imagine on the screen was. At that moment, a new commercial came onto the screen, introducing a popular brand of camera as well as some beautiful pictures it had taken. The camera and pictures attracted John. He suddenly changed his mind and told the shop assistant: “Thank you for the TV commercial. Now I have to hurry to the camera store to get that camera.”

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