A: Shall we switch to another channel? I don’t like those TV commercials.

B: Why do you think so? Look: Just do it! What a powerful product.

A: I doubt it.

B: Now, look at this L’Oreal commercial. The model’s skin is so smooth.

A: This is what they want you to believe: use the product and you will get the same skin.

B: You mean they are lying about the product? I don’t really think so.

A: Advertisers now appeal to emotions, not reason. They want you to like their product.

B: Well, I don’t really agree with you, but we can switch to another channel.