To build rapport with your audience is a very, very important part of giving a good presentation or speech.

　　在作展示或演讲的时候与你的听众建立融洽的关系是非常重要的。

　　That is, first of all, to the research you do.

　　首先，你需要做调研。

　　So you know the audience,...

　　这样，你就能了解观众，

　　...you know what's important to them.

　　你知道什么是重要的。

　　Second, it's about what you say in the first two or three minutes.

　　其次，在开始的两三分钟内你要说的内容是至关重要的。

　　Those little things that you say that show that you care about the audience,...

　　那些看似不重要的事情却能表现出你对观众的关心，

　　...you understand their issues,...

　　你了解他们的问题，...

　　...and you're gonna help them over the next few minutes.

　　并在接下来的几分钟内帮他们解决这些问题。