...how young people today are looking to work for companies that they feel are socially responsible.
How does that help them? How does that even help their bottom line?
I do see this big change, that young people in their life's work...
...want to feel like their company really is a positive agent for change.
That their company has a certain type of science, that it's not just for the riches.
And I think that is a very positive instinct that we can draw on...
...because companies compete to hire those people to have them enthusiastic about the work they do.
And so by taking each industry and having literally rankings that show which companies are...
...being the most innovative and looking out for the needs of the poorest,...
...then we'll raise the level of activity as people look at how they are being viewed.
