I said many times now, that we're not in the coffee business serving people...
我说过很多次，那就是我们做的不是服务人的咖啡生意...
Howard Schultz
...but we're in the people business serving coffee...
...我们做的是提供咖啡的人的生意...
Howard Schultz
...and I mean that literally.
...我的意思是字面上的。
Howard Schultz
We also have learned that the business model of Starbucks,...
我们也了解到星巴克的商业模式，...
Howard Schultz
...no better than any other business but different,...
...不比其他任何商业模式好，而是不同，...
Howard Schultz
...is quite unique and that is, that we set out to build...
...非常独特，那就是，我们着手建立...
Howard Schultz
...a different kind of company that would create...
一个不同类型的公司来创造...
Howard Schultz
...and achieve the balance between profitability,...
...和实现利润...
Howard Schultz
...and creating long term value for the shareholders...
...与长期股东价值之间的平衡...
Howard Schultz
...while integrating that pursuit with a social conscience,...
...同时整合对社会良知的追求，...
Howard Schultz
...and a level of benevolence and guiding principles, and that is...
...和一定程度的善意和指导原则，这是...
Howard Schultz
...directly linked to healthcare for all of our employees.
...直接与我们所有员工的医疗保健挂钩。
Howard Schultz
Everyone is an owner...
每个人都是主人...
Howard Schultz
...and I think we've proven that you can build a business that is enormously profitable,...
...我认为我们已经证明，你可以建立一个利润丰富的业务，...
Howard Schultz
...and at the same time, shares its success with its people and the communities at large.
...而同时，与它的员工和社区分享它的成功。
