Sure, there's definitely an element of the brand which in itself is attractive.
The Sony, and it's the nature of its business,...
...is evolving in very exciting industries,...
...both the consumer electronics is highly competitive and very fast moving,...
...so there's constant change going on...
...and a fantastic learning opportunity for graduates.
In addition, there is the whole digital, and digital media nowadays,...
...and so looking at the music, and the pictures' elements,...
...these are also industries which are going through a lot of change.
So for young graduates aspiring to be challenged...
...when they're starting off their career,...
...it's an ideal working environment.
So the brand does have, and the nature of Sony's business,...
...does bring a lot in terms of recruitment attraction.
In addition, obviously we do quite a lot of activities,...
...especially at the crunch recruitment time,...
...which is from September to November every year,...
...and we do a mixture of online activities, campus activities and also recruiting events.
