Graduate development would take place within an organisation...
...and there is a huge amount to learn through training modules,...
...focusing on certain areas of Sony's business.
But what we wanted to do was really to push the graduates...
...even further outside their comfort zone and really develop or give them...
...the opportunity to apply their business skills in a completely different context.
So the social entrepreneurship module takes place in the second half...
...of the graduate programme, so during their second assignment.
Graduates are again divided up into teams...
...where they will be working on a virtual basis for four months,...
...and they work hand in hand with a social enterprise.
A lot of them need to become self-sustaining...
...and be able to generate revenues themselves.
And some of the skills that are needed for that are certainly sales and marketing skills,...
...which graduates have developed quite strongly during a year and a half...
...on the European Graduate Programme and within their assignments.
And the idea is that they apply this learning into this new context.
And this context gives them the opportunity to...
...to really work with limited resources and be creative with those limited resources.
They will learn the value of being entrepreneurial.
The value of a can-do attitude.
So it's a lot about behaviours.
In addition, there is also the development of practical skills,...
...such as project management, better prioritisation of projects, client management...
...and also the ability to work in a virtual context.
The graduates are not only based all across Europe in different locations,...
...but their clients, the social enterprise itself,...
...will be based, more than likely, in Africa, Latin America or some part of Asia.
