昨晚我们一起吃晚饭的时候，你提到当你第一次担任CEO的时候...
...you got a call from Steve Jobs and he offered you some advice?
...你接到了史蒂夫·乔布斯的电话，他给了你一些建议?
Well, he didn't call to offer me advice,...
他没有打电话来给我的建议...
...but we have worked together on a Nike - Apple collaboration called Nike Plus.
...但是我们在一家名为耐克+的耐克和苹果的合作组织工作过。
So, we took what Apple knows, what Nike knows and, you know, brought a new technology to the market.
因此，我们取得了苹果和耐克的资源，把新技术推向市场。
Anyway, long story short, he said, "Hey, congratulations."
无论如何，长话短说，他说，“嘿，恭喜。”
"It's great."
“这很棒。”
"You're gonna do a great job."
“你将从事一份伟大的事业。”
I said, "Well, do you have any advice?"
我说，“你有什么好的建议吗?”
And he said, "No, no. You're great."
他说，“没有，没有。你很棒。”
And then there was a pause...
然后停顿了一会...
...and he goes, "Well, I do have some advice."
...他继续说道：“嗯，我确实有一些建议。”
He goes, "Nike makes some of the best product in the world."
他说：“耐克生产一些世界上最好的产品。”
"I mean, product that you lust after, absolutely beautiful, stunning product."
“我的意思是，令人渴望的产品，令人惊艳的极好的产品。”
"But you also make a lot of crap."
“但是你们也制造了很多废品。”
He said, "Just get rid of the crappy stuff and focus on the good stuff."
他说，“抛弃废品，专注精品。”
And then I expected a little pause and a laugh,...
然后我预计会有一个停顿和笑声...
...but there was a pause but no laugh at the end.
...然而停顿是有，但是最后却没有笑声。
Yeah.
是的。
And he was absolutely right.
他是完全正确的。
And in fact, that's one of my major focal points in terms of my priorities as a CEO...
而事实上，这是我担任CEO时一个主要的优先聚焦点...
...and even as a designer when I was growing up at the company, is to edit.
...甚至是我作为一个设计师在公司成长的时候，
We have so many ideas.
我们有如此多的想法。
Nike is an idea factory.
耐克是一个想法制造工厂。
