美国商业大亨传奇 第17期: 石油风云(8)
教程:美国商业大亨传奇  浏览:586  
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    You have to be smart,
    你得精明、
    you have to have vision, you have to have
    有远见
    all these different things,
    有别人所没有的东西,
    but the most successful people
    不过那些最成功的人
    are the people that had the right idea
    都是有正确想法
    but never ever quit or gave up.
    并永不退缩放弃的人。
    The people that really succeed in life
    生命中真正成功的人
    are those that don't quit.
    是那些永不放弃的人。
    Rockefeller needs to quickly expand his company,
    洛克菲勒需要快速扩张他的公司,
    and to do that, he needs investors.
    要做到这一点 他需要投资人。
    The problem is, kerosene is getting a bad name.
    问题在于,煤油的名声正在变坏。
    Stories of the fuel exploding and burning down homes
    燃料爆炸和烧毁房屋的事件
    are on the front page of newspapers across the country,
    出现在全国各地报纸的头版上,
    making potential investors skeptical.
    这让潜在投资者们有些疑虑。
    Due to high demand, many refiners
    由于需求量很大,很多炼油商
    are rushing to market with dangerous kerosene
    都将危险煤油匆匆投放到市场上,
    that's extremely volatile.
    这种煤油挥发性很强。
    Rockefeller sees the problem as an opportunity.
    洛克菲勒将这一问题看成机遇。
    He realizes that there's a need to calm the public's fears
    他意识到公众的恐惧需要安抚,
    and provide them with a product they can rely on.
    并为他们提供一种可靠的产品。
    Oil refining. Warehouses. Barrel making.
    炼油,仓储,制桶。
    And shipping facilities.
    还有运输设施。
    Why the name?
    为什么叫这个名字?
    Because Standard Oil will be the only company
    因为标准石油公司将成为行业中
    in the industry to guarantee a uniform quality of kerosene.
    唯一一家能保证煤油统一高质量的公司。
    The Rockefellers, and all these guys,
    洛克菲勒和家族的所有人,
    they were all great salesman.
    都是销售能手。
    At the end of the day, it's the salesmen who make the money.
    最后,赚钱的就是这些销售者。
    Well, you can certainly understand
    那么你就能很容易理解
    how Rockefeller could've named his oil company
    为什么洛克菲勒会那样命名他的石油公司,
    Standard Oil.
    标准石油。
    Pretty ambitious, organic name.
    很有雄心、有机的名字。
    He was creating a standard, and, uh, it worked.
    他要创建一个标准,而且他成功了。
    Rockefeller's Standard Oil quiets fears
    洛克菲勒的标准石油公司安抚了民众的恐惧
    and immediately becomes the most sought-after product in the country,
    并迅速成为国内的抢手货,
    bringing in investor after investor.
    投资者们也接踵而至。
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      上一篇:美国商业大亨传奇 第16期:石油风云(7) 下一篇:美国商业大亨传奇 第18期:复仇者的崛起(1)

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