人们对迪斯尼乐园重新开放表示怀疑

The question for many businesses in the age of COVID is how long can you go without making a profit? Disney has been trending on Twitter today as people react to Disney World’s reopening.

在COVID时代，许多企业面临的问题是，不盈利还能坚持多久?迪斯尼乐园今天在推特上成为热门话题，人们对迪斯尼乐园的重新开放做出了反应。

Is it responsible to open a space where people will congregate?

开放一个人群聚集的空间是否可靠呢?

For businesses to reopen when they know customers will not obey social distancing laws, it’s dangerous. How will Disney executives feel if people get sick on their watch?

如果企业知道顾客不遵守社会距离法，就重新开业，这是很危险的。如果人们在观看(表演)期间生病了，迪斯尼的高管们会怎么想?

Does this surprise any of us when we see people congregating and not wearing masks? There is a divide between people who are taking this pandemic seriously, and those that are brushing COVID off as “the flu.”

当我们看到人们聚在一起不戴口罩时，我们会感到惊讶吗?有些人严肃对待这次大流行，有些人则认为COVID是“流感”，他们之间存在分歧。

We know Disney is struggling, but it’s Disney - they have a lot of money. Disney’s second quarter profit dropped as the company took a $1.4 billion hit due to the coronavirus pandemic. The question remains, do profits matter that much for billion dollar companies?

我们知道迪斯尼在挣扎，但这是迪斯尼——他们有很多钱。因冠状病毒流行病，迪士尼第二季度利润下降了14亿美元。问题是，利润对市值数十亿美元的公司来说真的那么重要吗?

Disney’s Reputation For Customer Experience Is At Risk

迪斯尼在客户体验方面的声誉岌岌可危

In the customer experience community many people like myself talk about the wonders of Disney’s customer experience. We are amazed that the parks feature such a sophisticated operation to keep customers happy, from sensors on garbage cans so no customer ever sees an overflowing trash at the parks, to delicious smells throughout the park like popcorn on main street.

在客户体验社区中，许多像我一样的人都在谈论迪士尼客户体验的奇妙之处。让我们感到惊讶的是，这些公园竟然采用了如此先进的手段来取悦游客，从垃圾桶上安装的感应器(因此游客不会看到公园里满溢的垃圾)，到整个公园散发出的香味(比如主干道上的爆米花)。

But here’s the thing about life; any person or any business can be nice when things are easy, but how do they act when things get hard?

但生命就是这样;任何一个人或任何一个企业在事情容易的时候都可以表现得很好，但是当事情困难的时候他们会怎么做呢?

Event and experience-based businesses like Disney find themselves between a rock and a hard place. Do they reopen to keep their businesses moving forward or stay closed to potentially protect high-risk customers and flatten the curve. I have empathy for these businesses, but we have to pay attention to science, and the facts. The fact remains Florida - home to Disney World - is not doing well.

像迪斯尼这样的以事件和体验为基础的企业发现自己处在一个进退两难的境地。它们是为了保持企业向前发展而重新开业，还是为了潜在地保护高风险客户并拉平曲线而关闭。我对这些企业感同身受，但我们必须关注科学和事实。事实上，迪斯尼乐园所在地佛罗里达的情况并不好。