Snapchat 阅后即焚

The self-destructing photo messenger has been a social media staple since 2012, but 2014 was a break through year for the once-outlandish startup idea from three Stanford undergrads. Snapchat surged in popularity earlier this year, boasting over 700 million photos daily by May 2014, up from 20 million per day in 2012. And in the Facebook- and Twitter-dominated social media scene, Snapchat also shed its reputation as a second-tier player this year, scoring a mind-blowing $10 billion valuation in August and launching its first ads in a savvy monetization move in October。

由三名斯坦福学生开发的Snapchat这款“阅后即焚”式的照片分享应用2012年上线，在2014年实现了巨大突破。今年早些时候Snapchat用户暴增，截止5月份每日共有超过7亿照片通过Snapchat 分享，而在2012年这一数据仅为2千万。在 Facebook、Twitter主导社交媒体的情况下，Snapchat也为自己赢得了一席之地。