Budweiser:“Puppy Love” 百威啤酒：小狗之爱

When it comes to a good commercial, interspecies friendship is the trumpcard. Anheuser-Busch and ad agency Anomaly scoreda touchdown with their heartwarming Super Bowl ad “Puppy Love。” The spot follows the growing friendship of a mischievous puppy and the Clydesdale horsenext door. After viewers were done reaching for the Kleenex, they voted it thetop Super Bowl ad on Hulu and viewed the spot more than 53 million times onYouTube。

对于经典广告而言，超越物种的友情牌绝对是一张王牌。Anheuser-Busch和广告公司Anomaly在超级杯上的这部百威广告《小狗之爱》，绝对算得上“触底得分”。这部广告讲述的是蠢萌小狗和隔壁克莱兹代尔马之间不断升级的友情。《小狗之爱》被选为超级杯最佳广告，在YouTube上的点击量达5300万。