31. 光棍节
Singles' Day — Nov.11 began to gain its popularity in the 1990s. Unattached young people would treat each other to dinner or give gifts to the person he/she loves to end their single status. That gift-giving helped to turn Singles' Day into a shopping festival as sellers of everything from jewelry to TVs, even to cars saw a marketing opportunity and launched Singles' Day sales. It is similar to Cyber Monday in the United States—the day after Thanksgiving weekend, when online Christmas shopping begins and merchants have their busiest sales day.
光棍节（Singles' Day）——11月11日是在20世纪90年代开始流行的。单身青年互相请客吃饭或送礼物给心上人，以告别单身。赠送礼物的传统使光棍节成为购物节，因为所有销售商，从卖珠宝的到卖电视的，甚至到卖汽车的，都看到了这个营销机会，并推出了光棍节促销活动。这是美国“网络星期一（Cyber Monday）”——感恩节周末后的第一天——的翻版，这天圣诞采购开始，是商人售卖最忙碌的一天。
