公司欺骗客户的卑鄙手段

In economics, the term shrinkflation could be characterized as a process in which a product shrinks in size or quantity or even gets its quality lowered, while the price of that product remains the same. In other words, it's making a certain product cost more without changing its actual price. Sounds unfair? Well, it does for a lot of people. Despite that, various well-known food and beverage companies have been using this strategy for years.

在经济学中，“缩水通货膨胀”一词可以被描述为一种产品在价格保持不变的情况下，其规模或数量减少，甚至质量下降的过程。换句话说，它在不改变实际价格的情况下提高了某种产品的成本。听起来不公平?对很多人来说都是这样。尽管如此，许多知名的食品和饮料公司多年来一直在使用这一策略。

The trickiest thing about this practice is that the change is usually barely noticeable, so only the most attentive customers tend to notice it. And in the long run, even the smallest change ends up saving the company millions of dollars.

这种做法最棘手的一点是，这种变化通常很难被注意到，所以只有最细心的客户才会注意到它。从长远来看，即使是最小的改变也会为公司节省数百万美元。

Without further ado, Bored Panda invites you to look through a few examples of products that at some point were affected by shrinkflation.

闲话少说，Bored Panda邀请您浏览一些在某种程度上受到通货紧缩影响的产品示例。

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图片来源：Julija Svidraitė