More women than ever are in the workforce, they are starting business at twice the rate of men, and about a third of working women earn more than their spouses. The male oriented world of financial services is taking note.

As women have become a powerful force in business, many have caught up with men in terms of earning power and assets. In fact, 43 percent of Americans who have over a half a million dollars in assets, are women, and financial services firms are increasingly servicing this high net worth group. Many of these women have different priorities than men when it comes to managing their money.

A recent Merrill Lynch survey of wealthy women, those with three million dollars or more in investable assets, found nearly all of them work with an advisor of private money manager. Women, are very interested in relationships, feeling comfortable with what they're doing, getting education about it.

Merrill's survey showed as they become more educated, wealthy women are interested in tapping into sophisticated investment strategies, like private equity or direct investments. And where wealthy women differ from most men is in their interests in socially responsible investing.

越来越多的女性走上了工作岗位，她们创业的增长速度是男性的两倍，有大约三分之一的职业女性收入超过了她们的配偶，一直以来把男性作为主要服务对象的金融服务领域正在关注着这一现象。

由于女性已经成为生意场上的一支主生力军，她们当中的许多人在挣钱能力和财富方面已经赶上了男性。而实际上，在拥有超过50万美元资产的美国人当中，就有43%是女性。金融服务界正为这一拥有巨额净资产的人群提供越来越多的服务。许多女性在管理金钱方面与男性的优先顺序不同。

美林证劵公司最近对那些拥有300万以上可用于投资资产的富有女性做了一份调查，报告显示：她们中几乎所有人都与理财顾问或私人金融经理打交道 。女性通常对与他人的关系和他人的意见很感兴趣，她们重视与他人保持长期的关系，对自己的投资行为感到满意，并从中学到知识。

这项调查还表明，随着富有女性在这方面的知识积累越来越多，她们开始着手更为复杂的投资策略，如私募投资和直接投资等。富有的女性和男性最大的区别就是她们对那些负有社会责任的投资更感兴趣。