On September 10, a netizen in Li Jiaqi's live broadcast room complained about the increasing price of Huaxizi. Li Jiaqi replied: "Don't talk nonsense. The eyebrow pencil has always been 79. It's difficult for domestic brands. Sometimes, it's hard to find their own reasons. After all these years of wage increases, do you work hard?" The remark immediately aroused controversy.

9月10日，李佳琦直播间网友吐槽花西子越来越贵了，李佳琦回复称：“不要乱说，眉笔一直79，国货品牌很难的，有时候找找自己原因，这么多年了工资涨没涨，有没有认真工作？”该言论立即引发争议。

On the early morning of the 11th, Li Jiaqi posted an apology, saying that she had disappointed everyone and should learn to control her emotions. According to online sources, Hua Xizi's commission to streamers can reach 60% -80%. Regarding the commission issue circulating online, Hua Xizi's customer service representative stated that they are currently unclear. A few days before Li Jiaqi made inappropriate remarks in the live broadcast room, Xiaoyan saw him filming an advertisement in the studio. On that day, Li Jiaqi was dressed in a dark brown casual suit, dressed very exquisitely. Before filming, the makeup artist arranged his hairstyle for him. Then, Li Jiaqi put her hand in her pocket and faced the camera, showing a confident and elegant expression on her face.

11日凌晨，李佳琦发文致歉，称让大家失望了，对不起，应该学会控制情绪。而有网传消息称，花西子给带货主播们的佣金能达到60%-80%。针对网上流传的佣金问题，花西子的客服表示暂不清楚。李佳琦在直播间发表不当言论的几天前，小宴看到他在摄影棚内拍广告，当天李佳琦穿着一身深棕色的休闲范西装，打扮得很精致。开拍前，化妆师给他整理着发型，接着，李佳琦一手插兜面对镜头，脸上露出自信优雅的神色。