[00:00.00] Unit 11
[00:03.10]Advertising
[00:06.30]Part Two
[00:09.36]Listening-Centered Activities
[00:13.18]Listening 1
[00:16.60]Exercise 1
[00:19.94]Directions:
[00:23.08]Listen to the advertisement carefully
[00:27.83]Try to find and correct the 10 mistakes in the following passage.
[00:35.24]Mara shoes for men and women are made (designed) for comforb
[00:41.00]They are sold (available) in all sizes, winds (widths), and colors
[00:46.80]If you want start(style), if you want comfort,
[00:52.02]if you want quantity (quality), then Mara shoes are for you
[01:02.35]Hurry! Come to Mara shoes
[01:06.46]We guarantee you will fall in life (love) with our shows (shoes
[01:12.54]Buy one pear (pair) and you will get 50% off the second pair.
[01:19.38]We are conveniently loaded (located) on Spring Street
[01:25.00]Come today! What are you waiting for?
[01:30.18]Exercise 2
[01:33.60]Directions:
[01:37.24]Listen to the advertisement again and underline the words and phrases
[01:44.33]that attact your attention to the shoes.
[01:49.87]Listening 2
[01:53.15]Exercise 1
[01:56.17]Directions:
[01:59.45]Listen to the advertisement carefully
[02:03.62]and fill in the blacks with the information you get from the tape.
[02:09.71]Would you like to have brunch or dinner in beautiful surroundings?
[02:14.60]The Homestead offers a warm elegant atmosphere
[02:19.50]You can invite 100 to 250 guests.
[02:24.40]We have five beatuifully decorated dining rooms
[02:28.82]Our service is excellent.
[02:32.86]And our delicious meals are prepared by our wonderful cook, Peter Savn
[02:39.12]When you book a brunch, a luncheon, or a dinner
[02:43.19]you will have a meal that you will remember
[02:47.44]We are located twenty minutes from downtown Halifax. We have lots of parking space.
[02:54.02]For bookings or reservations call us at 555-9000.
[03:02.05]Exercise 2
[03:05.54]Directions:
[03:09.25]Listen to this advertisement again
[03:13.50]and underline the words and phrases that attract your attention.
[03:19.94]Then work in groups to discuss the following question.
[03:26.10]What other words or phrases in ads are often used to attact people's attention?
[03:34.67]Listening 3
[03:38.45]Exercise 1
[03:41.90]Directions:
[03:45.54]Listen to the passage and fill in the blanks
[03:50.40]with the information you get from the tape.
[03:54.79]Advertising has become a very specialized activety in modern times
[04:01.88]In the business world of today, supply is usually greater than demand.
[04:08.72]There is great competition between different manufacturers
[04:14.27]of the same kind of product to persuade customers to buy their own particular brand
[04:22.26]They always have to remind the consumer ofthe name and the qualities of their product
[04:29.17]They do this by advertising
[04:33.38]The manufacturer advertises in the newspapers and on posters
[04:39.83]He sometimes pays for songs about his product in commercial radio programs
[04:47.03]He employs attractive salesgirls to distribute samples
[04:53.65]Most important of all,
[04:56.93]in countries that have television
[05:01.07]he has advertisements put into programs that will accept them
[05:07.51]Manufacturers often spend large sums of money on advertisements
[05:13.78]We buy a particular product because we think that it is the best
[05:19.97]We usually think so because of the advertisements that say so
[05:26.12]Some people never pause to ask themselves it the advertisements are telling the truth.
[05:34.01]Exercise 2
[05:37.39]Directions:
[05:40.74]Listen again and check your answers
[05:45.67]Then discuss with your partner the following questions.
[05:52.12]1) What other methods does the manufacturer use to advertise a product?
[06:00.58]2) Which method do you think is the most efective?
[06:07.24]Part Four
[06:10.55]Futher Development
[06:14.15]1. What Appeals Do Ads Make?
[06:19.94]STEP TWO
[06:23.29]Listen to the following passage twice
[06:27.83]and note down people desires mentioned in the passage.
[06:34.70]People can be persuaded to make certain choices
[06:40.82]if someone promises something they want
[06:46.40]We all have certain instincts, desires, needs feelings and weaknesses as human beings
[06:56.56]A person who suggests that a certain need will be satisfied
[07:03.50]will have us ready to do what he wants us to do
[07:08.72]unless we can spot what he is up to
[07:13.98]As Dr. Samuel Johnson, a famous writer, once said
[07:20.50]"Promise, large promise, is the soul of an advertisement."
[07:27.62]Some of the desires people have are:
[07:32.95]to be "important" or to be with "important" people;
[07:39.25]to seem better off than others;to enjoy a life of pleasure;
[07:47.10]to feel safe and secure, especially in old age;
[07:53.18]to feel accepted and liked by other people;
[07:58.98]to feel strong and powerful, physically and otherwise;
[08:05.82]to escape some dull work;to protect their family;
[08:12.77]to be admired and perhaps, envied in some way;
[08:18.74]to get ahead of other people;
[08:23.21]to be like other people in certain respects;
