新编大学英语听力23
教程:新编大学英语听力1(浙大版)  浏览:934  
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    [00:00.00] Unit 11 Advertising
    [00:04.39]Part Two Listening-Centered Activities
    [00:08.71]Listening 1
    [00:10.30]Exercise 1
    [00:12.06]Directions: Listen to the advertisement carefully
    [00:17.06]Try to find and correct the 10 mistakes in the following passage.
    [00:23.00]Mara shoes for men and women are made (designed) for comfor
    [00:27.43]They are sold (available) in all sizes, winds (widths), and colors
    [00:31.79]If you want start(style), if you want comfort, if you want quantity (quality), then Mara shoes are for yo
    [00:39.46]You can save as much as 17 (70)% off quality shoe
    [00:43.63]Hurry! Come to Mara shoe
    [00:46.37]We guarantee you will fall in life (love) with our shows (shoes
    [00:50.80]Buy one pear (pair) and you will get 50% off the second pair.
    [00:56.02]We are conveniently loaded (located) on Spring Stree
    [01:00.08]Come today! What are you waiting for?
    [01:03.47]Exercise 2
    [01:05.56]Directions: Listen to the advertisement again and underline the words and phrases that attact your attention to the shoes.
    [01:16.68]Listening 2
    [01:18.95]Exercise 1
    [01:20.96]Directions: Listen to the advertisement carefully and fill in the blacks with the information you get from the tape.
    [01:29.60]Would you like to have brunch or dinner in beautiful surroundings?
    [01:33.17]The Homestead offers a warm elegant atmosphere
    [01:36.34]You can invite 100 to 250 guests.
    [01:39.43]We have five beatuifully decorated dining rooms
    [01:42.35]Our service is excellent. And our delicious meals are prepared by our wonderful cook, Peter Sav
    [01:49.01]When you book a brunch, a luncheon, or a dinner you will have a meal that you will remember
    [01:53.69]We are located twenty minutes from downtown Halifax. We have lots of parking space.
    [01:58.48]For bookings or reservations call us at 555-9000.
    [02:04.88]Exercise 2
    [02:07.04]Directions: Listen to this advertisement again and underline the words and phrases that attract your attention.
    [02:16.73]Then work in groups to discuss the following question.
    [02:21.26]What other words or phrases in ads are often used to attact people's attention?
    [02:28.75]Listening 3
    [02:30.77]Exercise 1
    [02:32.86]Directions: Listen to the passage and fill in the blanks with the information you get from the tape.
    [02:40.63]Advertising has become a very specialized activety in modern time
    [02:45.96]In the business world of today, supply is usually greater than demand.
    [02:51.83]There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular bran
    [03:01.76]They always have to remind the consumer of the name and the qualities of their produc
    [03:07.45]They do this by advertisin
    [03:09.83]The manufacturer advertises in the newspapers and on poster
    [03:14.65]He sometimes pays for songs about his product in commercial radio programs
    [03:20.52]He employs attractive salesgirls to distribute sample
    [03:25.67]Most important of all, in countries that have television he has advertisements put into programs that will accept the
    [03:34.38]Manufacturers often spend large sums of money on advertisement
    [03:39.49]We buy a particular product because we think that it is the bes
    [03:44.53]We usually think so because of the advertisements that say s
    [03:49.36]Some people never pause to ask themselves it the advertisements are telling the truth.
    [03:55.91]Exercise 2
    [03:57.74]Directions: Listen again and check your answer
    [04:03.61]Then discuss with your partner the following questions.
    [04:08.54]1) What other methods does the manufacturer use to advertise a product?
    [04:15.71]2) Which method do you think is the most efective?
    [04:20.82]Part Four Futher Development
    [04:24.74]1. What Appeals Do Ads Make?
    [04:29.28]STEP TWO Listen to the following passage twice and note down people desires mentioned in the passage.
    [04:39.14]People can be persuaded to make certain choices if someone promises something they wan
    [04:46.92]We all have certain instincts, desires, needs feeling
    [04:52.61]and weaknesses as human being
    [04:55.92]A person who suggests that a certain need will be satisfied will have us ready to do what he wants us to d
    [05:04.20]unless we can spot what he is up t
    [05:08.02]As Dr. Samuel Johnson, a famous writer, once sai
    [05:13.31]"Promise, large promise, is the soul of an advertisement."
    [05:18.82]Some of the desires people have are:
    [05:22.09]to be "important" or to be with "important" people;
    [05:27.38]to seem better off than others;
    [05:30.88]to enjoy a life of pleasure;
    [05:33.79]to feel safe and secure, especially in old age;
    [05:38.72]to feel accepted and liked by other people;
    [05:42.50]to feel strong and powerful, physically and otherwise;
    [05:47.83]to escape some dull work;
    [05:51.00]to protect their family;
    [05:53.81]to be admired and perhaps, envied in some way;
    [05:58.45]to get ahead of other people;
    [06:01.87]to be like other people in certain respects;
    [06:06.12]to be told how to solve their problems easily;
    [06:09.94]to find a quick and easy way to success.
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