小编导语：该视频主要讲述了有关市场营销组合的变化的内容。通过观看该视频可以得知广告在市场营销组合中的比例大幅缩减。市场营销组合还有什么变化呢？接下来咱们通过观看视频来具体了解一下吧！

The proportion of advertising within the marketing mix is taking a big hit.

We are seeing a large amount or a large proportion of budgets...

...moving into other areas now.

Certainly online is probably the biggest area.

But PR, I think, is increasingly being seen...

...as one of the most important tools in the marketing arsenal.

Consumers are increasingly looking for reassurances...

...that brands, products, services are what they hope them to be.

And PR, basically getting the media on our side,...

...is a very, very important and a very, very powerful tool in that.