Unit 10a Marketing disasters

Listening

1 It was my idea in the first place,and it did give us really catchy slogans like,"when

you see this offer,you'll think you're seeing double".But what happened was a

chance in a million,and they'd all come by car!So what could I do?if we'd cancelled

the promotion,it would have caused a riot.In the end,it cost the company

thousands,and it cost me my job.

2 In theory,it was a brilliant idea,but I don't think anyone ever imagined it would

attract so much interest.Looking back,I suppose it was bound to with big prize

money like that.It wouldn't have been so bad if the questions had been more

difficult,That was probably our biggest mistake.Some of them were so easy,even

my senven-year-old was able to find the anwsers.But the whole thing was a

catalogue of disasters from stars to finish,really.

3 It's easy to look back now and say we should have done this or that.but at the

time,well...I suppose it would've been OK if we hadn't allowed flat-owners to

enter,but with a big promotion you don't want to exclude anyone,In the end,we

offered the winner money instead and tried to keep it as quiet as we could.If we'd

taken any publicity photos,we would have looked radiculous.