Dear Jack:

　　How I wish I could be on your panel at the AADA convention in Washington on September 4～6.Everything you said in your letter is just right except the date.I simply cannot get away,since I will be at Riverside Press in Hammond to oversee the printing of a massive mailing that has Number 1 priority here.The pressure is on from all the top people in the organization.

　　I wonder if you know Professor Smith at the University of Nebraska.A ?dynamic? young man,Smith is a true specialist in direct mail—I often bend his ear for advice,and he always comes up with a good answer.I have not，of course,spoken to Smith,but you may wish to invite him to be on your program,mentioning that I suggested him.He can be reached by telephone at number 45776666.

　　Have a good conference,Jack.I’m awfully sorry to miss it.?　　

　　Sincerely,