可怕的营销预算表

1. The goal of marketing budget is to control expenses and project revenues.

营销预算的目标是为了掌握开支和项目收入情况。

2. A budget establishes a standard of performance for your actions.

预算为操作制定了标准。

3. A well-designed budget is also a tool to keep you on target.

设计合理的预算也是保证你坚持目标的工具。

4. The math of the expense budget is very simple, sums of the rows and columns.

开支预算的算法很简单，就是横行和竖行的求和。

5. As you develop a budget, think of it as an educated guessing.

制定预算的时候，就当作是在做一个有根据的推测。

6. The annual expense column sums the months for each row.

年度开支这一栏是各个月度栏的总和。

7. You should relate your spending to your strategy.

你应该把花费和方案策略结合起来。

8. You should prioritize your spending to match your priorities in sales.

你应该按照销售的优先顺序来安排开支的优先顺序。

9. Your strategy should show up in your actual detailed programs.

你的策略应该在实际和具体的方案里显示出来。

10. Budget-making is closely connected with marketing activities.

预算制定应该和营销活动紧密地联系起来。