潇洒做演讲——Presentations 演讲当天 On the Day of Presentation
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    演讲当天 On the Day of Presentation

    当众演讲(public speaking)对很多人来说是压力最大的使命。如下的一些提示可以帮助你克服当众讲话的恐惧,给出一个让人印象深刻的(memorable)演讲。

    开场白

    演讲开场,首先要问候听众,然后进入主题。

    ☉Thank you for inviting me today.

    感谢你们今天的邀请。

    ☉It’s great to be here with you today.

    今天能在这里和你们相聚真是太好了。

    ☉Today I’d like to start things off by sharing a story……

    今天,我想通过一个小故事来开始我们的探讨……

    说明细节

    当你给出一些细节信息,如名字、事实、实例、数据、故事或者类比(names, facts, examples, statistics, stories or analogies)的时候,要做到简洁明确、点到为止,无须展开讨论。否则,会本末倒置,时间分配不均。这个环节要广度而不是深度(breadth rather than depth)。听众留下深刻印象的是广泛的实例和证据的总体性。

    ☉Let me give you a few examples……

    我来给你们举一些例子……

    ☉We can see this is true from……

    通过……我们能够看到这是正确的。

    ☉Here’s a story to illustrate my point.

    一个故事可以证明我的观点。

    演练成就完美

    在车里或在卧室里,甚至在洗澡的时候可以预演一下,看看自己该如何演讲、展开问题、引导思路以及证明观点。开始前调试好设备,确保在使用时运转正常。投影仪的故障会打乱所有的预先安排,使你无所适从。书面上和意识中(literally or mentally)的准备越充分,压力越小。

    ☉Can you show me the projector before we get started?

    在我们开始之前,能否让我看一下投影仪?

    ☉I’d like to have a few minutes alone before we start, if that’s okay.

    在我们开始之前,如果可以的话,我想单独待一会儿。

    ☉Let’s try out the equipment before everyone gets here, is that alright?

    在大家到这里之前我们调好设备,好吗?

    预测在讲演中或过后可能被提出的问题

    谙熟主题的各个方面,无论深度还是广度都要事先调查研究,这样才会胸有成竹,不再紧张。如果碰巧被问到了一个你不是很肯定的问题,千万别猜。猜测有损听众对你的信任(damage your credibility)。要明确地告知,你不知道这个特别问题的答案,但是会后会去了解并解答给提问人。他们不指望你无所不知,你不必掩饰或主动打击自己的信心,听众会理解的。你只需将注意力放在下一个即将来临的问题。

    ☉I’m not totally 100%sure about the answer to your question.Let me find the answer and get back to you.

    关于您的问题,我不是百分之百肯定,让我找到答案后再回复您。

    ☉To be honest, I don’t know the answer to your question.Can I find outand get back to you?

    老实说,我不知道您的问题的答案。我能否找找随后再回答您?

    有效运用幻灯片

    别当着听众的面读幻灯片上的内容。不仅仅是因为枯燥(boring),而且幻灯片会把你锁定在(fixed position)屏幕前的固定位置,甚至你读完后会想不起来该说什么。除非是涉及幻灯片上的一些非常细节的数据(specific data),否则都没有必要读幻灯片。幻灯片或图片的作用之一是提示你(cue you)需要讲解的内容,用自己的话来介绍远比读幻灯片上的内容有意义(entertaining)。

    ☉Let’s take a minute to talk about this area……

    让我们用一分钟时间来讲这个部分……

    ☉As you can see from this photo……

    正如诸位在图片中看到的一样……

    ☉This photo reminds me of……

    这张照片让我想起……

    总结

    演讲当天的紧张和压力经常会让人如履薄冰、魂不守舍。最好的镇静剂就是把注意力集中到内容的分析和细节的准备上。通过缓慢的呼吸来放松,假装镇静,不仅会瞒过听众,也会瞒过自己。讲话过程中放慢语速,这样不仅观众听得清楚,也给自己更多的时间来思考。不要受主席台和演讲台空间的限制,可以走到听众中去,这样不仅会拉近与听众的距离,更会放松自己。对自己准备的内容要有信心,只要贯穿始终的主线不断,就可以善始善终,即便是众目睽睽,也能游刃有余,胜似闲庭信步。

    Words 单词表

    appealing吸引人的

    brand品牌

    comparison比较,对照

    consultation咨询;商量

    consumer客户

    device设备

    equipment设备

    industrial psychology工业心理学

    labeling标签;标号

    logo标志

    point点

    prior在此之前,预先的

    projector投影仪

    remarkable非凡的,不平常的;显著的

    share分享,共享

    training培训

    workshop车间,工场

    Phrases 短语表

    as a result of……由于……的结果

    Better Business Bureau商业促进局

    call(people)in让(某人)进来

    expert advice专家意见,专家咨询

    eye catching引人注目,惹眼

    feel free(to do sth)无须拘束/轻松自由地(做某事)

    gather oneself使振作;做好准备

    get inside(sb's)head了解(某人的)想法

    get started开始

    hook up(equipment)连接,插上

    if that's alright如果合适,如果正常

    in the first place首先,起初

    look forward to期待,盼望

    move on前进,继续移动

    outside opinion外界舆论

    put together放在一起

    sales figures销售指数,销售数字

    start things off by……以……作为开端

    take a look看一下,瞧一瞧

    take a minute(to do sth)用/花点时间(做某事)

    the point of(sth)is……(某事)的重点在于……

    try out(equipment)调试/试用(设备)

    实景对话1

    A:Thanks for coming today to share with us. I'm really looking forward to your presentation. Here's the room where you will be presenting.

    B:Can you show me the projector before we get started?I'd like to try out the equipment before we start, if that's alright.

    A:Of course. Here, let me get it hooked up for you.There……

    B:Perfect.Thank you.

    A:Is there anything else I can get you before I call everyone in?

    B:I'd like to have a few minutes alone before we start, if that's okay. If you could just give me five minutes to gather myself, then call everyone. That would be wonderful.

    A:No problem.

    (5 minutes later, everyone is assembled)

    A:We'd like to welcome our speaker today. Mr.Rutherford Peterson is visiting us today from Shanghai Solutions. He has put together a great training workshop for us on brand development.Let's all welcome Mr.Peterson.

    B:Thank you for inviting me today. It's great to be here.Today, I'd like to start things off by sharing a story……

    A:感谢您今天的到来。我真的非常期待您的演讲。这里是您做演讲的房间。

    B:在我们开始之前,能否让我看一下投影仪?如果没什么问题的话,我想在开始前试用设备。

    A:当然,在这儿。我帮您接起来。好了……

    B:太好了,谢谢您。

    A:在叫大家进来之前,您还需要我为您做什么?

    B:在我们开始之前,如果可以的话,我想单独待一会儿。如果您能给我5分钟来调整一下,再叫大家进来,那就太好了。

    A:没问题。

    (5分钟以后,大家进来就座)

    A:我们欢迎今天的演讲者。今天造访我们的是来自上海咨询方案的卢瑟福·彼得森先生。他将就品牌的发展为我们组织一个出色的演讲。让我们一起欢迎彼得森先生。

    B:感谢诸位的邀请。我很高兴能来这里。今天,我想通过一个故事来开始我们的探讨……

    实景对话2

    A:Feel free to ask questions at anytime during the presentation. Let's move on to our first point.(Show first slide)Let's talk about the importance of design to our marketing success. As you can see from this photo, color is one of the most important eye catching devices you can use in the design of your logo or product labeling.We can see this is true from the sales figure comparisons done between our products before the logo change and after the logo change.Let's take a look at the graph.(Show second slide)It's quite remarkable, really, when you consider the only change made was to the label color.

    B:Why did they decide to change the color in the first place?

    A:The decision was made as a result of prior marketing research and a consultation with an industrial psychologist. Let's take a minute to talk about this area.The point of our marketing is to make our product available and appealing to more consumers.If we want to get inside the consumers'head, it's very helpful to get outside opinion and expert advice.Let me give you a few examples.In 2004,our department hired an independent consultant to evaluate the effectiveness of our marketing strategy……

    C:Sorry to interrupt, but I was wondering who the consultant was?

    A:I know it was a professional that was recommended by the Better Business Bureau, but to be honest, I am not certain of the name. Can I find out and get back to you?

    A:在介绍期间的任何时间都可以自由发问。让我们进入第一点。(放第一张幻灯片)我们来谈谈设计对于市场营销的重要性。正如诸位在图片中看到的一样,在标志和产品商标设计过程中,颜色是最吸引眼球的工具之一。可以通过标志转变前和转变之后的销售指数对比明显地看到这一事实。我们来看图表。(放第二张幻灯片)考虑到唯一的改变只是标签的颜色,效果还是挺明显的。

    B:他们为什么决定改变当初的颜色?

    A:这个决定是市场研究和工业心理学专家咨询以后的结果。让我们花一分钟来谈论这个。营销的要点在于使产品变得实用、有吸引力从而迎合更多的消费者。如果想了解消费者的心理,外界评价和专家的建议是非常有用的。我来举些例子。2004年的时候,我们部门雇了一位独立顾问,以评价我们市场战略的有效性……

    C:对不起打断一下,我想知道那位顾问是谁?

    A:我知道是商业促进局推荐的专业人士,不过老实说,我不是很确定他的名字。我找到后再告诉您,好吗?

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