例12 In modern fast-consuming-product companies, tremendous use is made of statistics to measure the dynamic difference in markets resulting from the mass allocations of advertisements which constitute such a large part of their production costs before selling that they regard production costs as production plus advertising costs.
【结构分析】介词短语In modern fast-consuming-product companies做状语,主干是tremendous use is made of statistics,后面加上不定式to measure the dynamic difference in markets作目的状语,修饰前面的句子,后面加上分词定语resulting from the mass allocations of advertisements,后面加上定语从句which constitute such a large part of their production costs that they regard production costs as production plus advertising costs,该定语从句有固定搭配such...that...。
【亮点回放】此句话的亮点在于不定式后面套上分词定语,后面套上定语从句,而且定语从句里面套上such...that...,句子多达48个单词,很有气势。
【核心词汇】
fast-consuming-product companies 快速消费品公司
tremendous use 大量使用
statistics 数据
dynamic difference 动态变化
mass allocations of advertisements 大量投放广告
constitute 构成
a large part of their production costs 一大部分生产成本
regard...as... 当做
【参考译文】在很多快速消费品公司里面,工作人员大量使用数据来测量由于大量投放广告所产生的动态变化,这种广告的大量投放占据如此大的生产成本以至于我们在计算成本的时候,要把生产成本计算为产品的成本加上广告成本。