2--We're working on different steps in different areas.For example,our Corbert line is thriving in American markets,we've already reached the loyalty stage.In Asia,however,it's a different story.Most people haven't even heard of Corbert,so we're working on awareness through a lot of product launches and related activities.
1--What are you doing to increase understanding in the European sector?
2--Understanding comes from product differentiation.We get that through product demonstrations,literature,expert testimonials,and the like.
===================================
注解:
1.growth增长
2.acceptance接受
3.thriving繁荣的
===================================
译文:
1--你把发展品牌的重点放在哪一步?意识,了解,接受还是忠诚?
2--我们现在对不同地区采取不同的步骤.例如,我们科尔波特系列在美洲市场非常火爆,我们已经达到了忠诚的阶段.可是在亚洲情况却不相同.大多数人都没有听说过科尔波特,所以我们要通过很多产品发布和相关的活动来提高人们的产品意识.
1--你们准备在欧洲地区做点儿什么可以增进大家对产品的了解?
2--介绍产品差异有助于人们对产品的了解.我们可以通过产品展示,宣传材料,专家推荐书等等来做到这一点.