2--Why, what's the lowdown?
1-- According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married no children, white collar... You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar... I think we're talking about two totally different target groups.
2-- I have no idea there was that great of deviation between the two venues… To make our products sell, we have to take the target audience into account.
1-- No kidding. We've got to come up with two completely different sales pitches to suit the needs of each groups.
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注解:
1.demographic人口统计学的
2.lowdown真相
3.deviation偏差
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译文:
1--人口统计报告已经出来了…从结果来看,我们要对一些不同指定地点的促销活动内容进行重新评估.
2--为什么?事实真相是什么?
1--根据报告内容,从我们的顾客群体来看,波士顿与芝加哥大不相同.波士顿的顾客大多是中上等收入,大学或研究毕业生,已婚没有孩子,白领阶层…就是你了解的那种人.而芝加哥的顾客大多是中下收入水平,单亲家庭,蓝领阶层…我认为他们是两种完全不同商务目标群.
2--我不知道这两个地区有这么大差别..为了卖好我们的产品,我们一定要把目标消费者考虑进去.
1--不开玩笑.我们一定要想出两套完全不同的推销方式以适应各个群体的需要.