Monty: Hello, Shawna. This is Monty Lofti at BMC. Ineed to talk to you about our ad that ran in yournewspaper yesterday.
Shawna: Sure, Monty. Was there a problem?
Monty: Yes, there certainly was a problem. Insteadof the picture of our model, there was a picture of a dog!
Shawna: That’s awful! I wasn’t aware of the substitution. On behalf of the newspaper, Isincerely apologize for the error.
Monty: I don’t think you understand the magnitude of the problem. Our slogan is: “Look inthe mirror and this could be you!” Now do you get it? Our store is a laughingstock!
Shawna: I can’t tell you how sorry we are for this egregious mistake. We will certainly run acorrection in tomorrow’s paper, and we will run a corrected version of your ad. That’s theleast we can do. Is there anything else we can do to make amends for our mistake?
Monty: Yes, there is. I’d like the person responsible to be called on the mat for this.
Shawna: Rest assured. We take this matter very seriously. We’ll find out who is responsibleand heads will roll.
Monty: Good. That’s what I wanted to hear.
