The mid - 1990s, Microsoft started an encyclopedia called Encarta.
1990年代中期,微软开始创建一本百科全书，称为微软的电子百科全书。
They had deployed all the right incentives.
他们已经研发了所有的激励措施。
All the right incentives.
所有的激励措施。
They paid professionals to write and edit thousands of articles.
他们付费让专业人士来撰写及编辑成千上万篇文章。
Well - compensated managers oversaw the whole thing to make sure it came in on budget and on time.
薪酬丰厚的经理监督整个过程，确保它及时地记录到预算中…
A few years later, another encyclopedia got started.
几年后，另一个百科全书开始创建。
Different model, right?
不同的模式，对吗?
Do it for fun.
并以此为乐。
No one gets paid a cent or a Euro or a Yen.
没有人会支付一分钱或一欧元或日元。
Do it because you like to do it.
因为你想做它。
Now if you had, just ten years ago, gone to an economist anywhere...
十年之前，不论在哪儿，如果你发现一位经济学家…
...and said, "Hey, I got these two different models for creating an encyclopedia."
…并且说：嗨，我找到了两个不同的模式来创建百科全书。
If they went head-to-head, who would win?
如果它们针尖对麦芒,谁会赢?
Ten years ago, you could not have found a single, sober economist anywhere on planet Earth,...
十年之前，在地球上的任何角落，你不可能找到一位唯一的、冷静的经济学家…
...who would have predicted the Wikipedia model.
之前预测过维基模式的经济学家?
